Our clients want to put together a nice brochure to leave around town. We agree with them that this is a good idea. Then they sit down with their sister in law and with 4 glasses of wine and hammer one out using MS Publisher.
Look, we live here too. We know that your clients live in a certain area, and we also know where they all eat lunch. We know where they get gas. We know where they meet at 5 for happy hour to have a beer. We KNOW that you want to have your brochure there, and we know that it’s valuable.
Then, for the love of all that’s holy, why would you skimp on such an important part of your marketing???
When you are checking out at the Dodging Duck and you are scanning the brochures, would you like your potential client to see one that looks professional and slick, or one that looks like your 3rd grader designed it? (no offense).
I won’t quote hard prices (as things vary widely), but TYPICALLY….we can knock out a highly professional, quality printed, 2000 brochures to your door for less than $500.
Spending $500 is the pits. We get it. But that $500 will last you probably 2 years and you will make the best impression that you can make to every person that comes across your materials. You might save $350 by doing it yourself, and yes, that will send you to Rockport for the weekend….but a professionally designed brochure might get you 3 additional clients, which will send you to Aspen for the week this winter.
You make the call.