This post isn’t so much about advertising or graphic design, but is rather more about marketing in general.
People ask us all the time about advertising and marketing opportunities, and they of course are thinking along the lines of print, billboards, web, tv, radio, etc. But we have found that in a community like ours, few advertising opportunities to help market your business are better than simple old fashioned community involvement.
Sponsor your kid’s soccer team.
Donate to the schools.
Sponsor a local charity event.
Offer a military, teacher, or police officer discount or promotion.
Sign up for the parades.
There’s tons more ideas. But basically, by sponsoring your kid’s soccer teams, local parents are more inclined to give you a shot when the time comes for them to need your services. So if your budget for marketing is slim, a $30 sign up fee for the local parade just benefited the 4H kids, and you just put your brand in front of thousands of local customers.