So you’re starting a new business? SUPER!
You’re up to your eyeballs in financing, equipment, staffing, etc etc etc. Perhaps the last thing you’re thinking about is your design needs. For most of our clients, we tell new business that at minimum, they need the following:
1. Custom designed logo
2. Beautiful, functional, fully responsive website
3. Quality business cards
4. Brochure or rack card.
These recommendations are specific to our market (Kendall county) so they might differ for some larger markets. But at minimum, we recommend the above to get you off the ground. Some more options that would be GREAT to do, but are always dependent on budget:
5. Presentation folders/materials (depending on your industry)
6. Professionally made shirts/hats/jackets
7. Building signage
8. Advertising campaigns that are professionally designed and conceptualized
9. Vehicle wraps
10. Online advertising
We recognize that not everyone can afford to do EVERYTHING that they’d like. Heck, SMV Texas was started with little more than a website and some business cards in a home office. But the whole point is to remember that your design needs are CRUCIAL to your businesses’ success.
The article below was pretty interesting as it studied the ROI on design (as opposed to those that didn’t) and found that those businesses that focused on design had a 200% greater percentage for success.