Yes, I know that you can go to Fiverr.com and knock out a “logo” for $5. And I also know that if you’re working on your logo, then you own a business and you’re watching every dime. You’re stressed, you’re busy, and you’re trying to save money.
BUT – there is no more important element to your business than your logo! It’s EVERYTHING. It tells your potential customer whether you are serious about your business, whether you have an appropriate infrastructure, whether you are professional, and whether you are focused. If you throw some ClipArt garbage out there, your customer KNOWS.
(terrible logo example included)
Yes, logos cost money. I’ve seen them from $250 to $5000. Good ones, done by a good team should land you in the $300-$700 range typically. I know that you want it to cost $0, but really, few things will set you up for success like a quality logo.
Found this article that has a good discussion on logos: